Welcome to North & Velin

Angelee leads the firm’s overall strategy and approach to SaaS analysis. She focuses on understanding how software businesses scale, compete and create long-term value. Her work is centred on building clear frameworks for assessing market dynamics, growth drivers and investment risks in SaaS companies.

I help you break down SaaS businesses into clear, structured insights so you can make more confident investment decisions.

Fun fact: Enjoys long-distance running and is working towards completing a marathon.

Ellie focuses on SaaS market research, competitor analysis and industry mapping. She works on turning complex market information into structured insights that help build a clear picture of competitive landscapes and growth potential.

I help simplify SaaS markets so you can quickly understand where the opportunities and risks are.

Fun fact: Enjoys exploring new cities, experiencing new cutures and cuisine. 

Nicholas focuses on the commercial side of SaaS businesses, including pricing models, customer segments and key performance metrics such as churn and retention. He is particularly interested in how SaaS companies generate and sustain revenue growth.

I help you understand how SaaS businesses really make money and how sustainable that growth actually is.

Fun fact: Enjoys cooking and experimenting with new recipes in his spare time.